MVP Development · Middle East

Building a Self-Custody Crypto App
Trusted Across the Middle East

How Luby partnered with a Middle-East crypto startup to design, build, and launch a self-custody crypto wallet for users in Kuwait and emerging markets — from a limited MVP to a production-grade app, live on iOS and Android.

250,000+

Active users on the platform

US$3M

Investment from a strategic investor

150+

Countries where branded cards are accepted

Challenge

Financial inclusion through crypto — in demanding markets

The client needed more than developers — a partner able to turn a limited MVP into a financial-grade product, integrate complex flows, pass App Store review for crypto, and ship with pixel-perfect execution.

From MVP to market-ready

Meet financial-grade standards for security, scalability, and performance in a sensitive market.

Complex flows & integrations

Align architecture with business rules, financial flows, and card/payment infrastructure.

Trust for crypto newcomers

Deliver an experience that feels simple and trustworthy for users new to digital assets.

App Store & compliance

Navigate Apple review for self-custody crypto — including appeals and formal follow-ups.

Solution

From vision to production

Luby led product and engineering across the full lifecycle — mobile, ownership, integrations, and App Store execution.

Features delivered

Crypto: BTC, ETH, USDT — send, receive, exchange
Gold investment and transfers
Top-ups, withdrawals, branded debit cards (150+ countries)
Card-issuer onboarding and card issuance
Payment requests between contacts
Design governance and pixel-perfect UI

Cross-platform mobile

React Native with platform-specific refinements for iOS and Android — performance, security, and one consistent experience.

Product & delivery

Luby's Product Owner embedded with the client — backlog, scope, and releases aligned with the client's own developers.

Integrations & go-live

Card-issuer integrations for payments, onboarding, and branded cards in 150+ countries; direct App Store engagement until approval.

Results

Live, validated, ready to scale

A modern, secure platform on official app stores — built to grow across emerging markets.

iOS & Android

Approved on the App Store after direct engagement with Apple's review team

Backed by a strategic investor

US$3M investment validating product vision

Visa recognition

Audience Favorite — Visa Everywhere Initiative Qatar

Global spending

Branded cards accepted in 150+ countries

Integrated stack

Payments, exchange, cards, and onboarding in sync

Scale-ready

Architecture and delivery model for regional and global growth

The Client — Financial freedom through crypto

The client is a fintech platform built for the Middle East — crypto assets, digital dollars, gold, and a physical debit card where traditional banking is costly or hard to access. The company raised US$3M from a major stablecoin issuer and was recognized as Audience Favorite at the Visa Everywhere Initiative in Qatar. A production wallet live on official app stores.

Stack

Technologies & expertise

Mobile development

React Native (iOS & Android)

Key integrations

PIBsInterlace

Expertise applied

Cross-platform mobile developmentProduct ownership and delivery managementApp Store publication and regulatory navigationFinancial UX/UI and pixel-perfect executionCrypto wallet architecturePayment and card infrastructure integrationQA and integration testing

Testimonial

The quality of the people working there is of the highest level. Luby Software delivered high-quality work on time, meeting the client's expectations. The team was detail-oriented and meticulous in their project management and documentation.

— COO of a Middle-East crypto fintech

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