Dedicated Team · U.S.
Advancing Digital Tools
for Global Success
A credit card processing and acquiring company, headquartered in Miami, FL, provides innovative payment solutions for businesses. Facing challenges in digital marketing and customer relationship management, the company partnered with Luby to redesign its website and implement Salesforce solutions for the US market.
US Market Expansion
Salesforce Integration
Digital Transformation
Challenge
US digital marketing at capacity
The client's marketing department struggled with website maintenance and technical updates for the US market due to internal team limitations — with Salesforce Marketing Cloud and Service Cloud purchased but not yet customized to fit operations.
- Website maintenance and technical updates lagging for the US market
- Limited internal capacity for digital marketing execution
- Salesforce Marketing Cloud and Service Cloud without in-house customization expertise
- Need to connect sales and marketing tooling into one coherent workflow
Solution
Our approach
Luby delivered comprehensive solutions covering website development and Salesforce implementation.
Website development
- Enhanced US website functionality and design
- Refactored from Gatsby to Next.js
- Banners and updated product information
- Campaign-specific pages with legal and sales teams
- Online chat integration
Salesforce implementation
- Marketing Cloud for campaign management
- Service Cloud for customer support workflows
- Training and documentation delivery
- Custom configuration for sales operations
Results
Key outcomes
Improved website
Enhanced functionality and performance for the US market.
Campaign efficiency
Faster execution of campaigns and product updates through better management tools.
Salesforce success
Integration enabling stronger customer engagement and streamlined operations.
Stack
Skills and technologies
Skills
Technologies
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