Dedicated Team · U.S.

Modernizing a Mission-Driven Digital Ecosystem
for Scale and Impact

This nonprofit organization is dedicated to supporting immigrant and refugee communities through advocacy, education, and community engagement. Its work focuses on preserving cultural heritage, promoting awareness, and empowering diverse audiences through content, events, and storytelling. To support its mission and long-term growth, the organization partnered with Luby to modernize its digital ecosystem — including its public website, content management platform, and CRM used to manage relationships with donors, partners, and community members.

Full Website Redesign

CMS & CRM Integration

Mission-Aligned UX

Challenge

Content and systems that couldn't keep pace

As programs and audiences grew, the digital infrastructure needed to evolve — with minimal risk and continuity for teams and donors.

Content-heavy site with limited structure and discoverability
Low autonomy for non-technical teams to publish
Disconnected website, events, and CRM
Need for scalable, maintainable architecture

Solution

Phased digital transformation

Incremental delivery: technology assessment, UX research and design, platform development and integrations — Craft CMS, Bonterra CRM, and Next.js.

User experience

Simplified navigation and flexible templates
Accessibility best practices
CMS tailored for non-technical editors

Data & analytics

Content and campaign performance
Event registration insights
CRM-aligned reporting for donors and outreach

Assessment & architecture

Platform assessment; Craft CMS, Bonterra CRM, Next.js for performance, SEO, and scale.

UX research & design

Stakeholder interviews, IA, high-fidelity prototype, design system for accessibility and storytelling.

Development & integrations

CMS customization, CRM and event platform integrations, content workflows for editors.

Results

The result

Luby continues as a strategic technology partner as the platform evolves with organizational goals.

Improved clarity and accessibility for diverse audiences

Team autonomy to manage content independently

Mission-aligned digital experience

Future-ready foundation for initiatives and integrations

Stack

Skills and technologies

Skills

Product ManagementProject ManagementSoftware ArchitectureFront-End DevelopmentSystems IntegrationUX Research & UX/UI DesignPrototyping & UX WritingQuality Assurance